IDA offers specialist transport design and development services in the Rail, Marine and Automotive sectors that integrates seamlessly with our clients marketing and engineering teams. Our processes and strategic research lead to design solutions that delivers distinctive style, innovation and increased functionality without compromising safety, accessibility, compliance to standards, and manufacturability. We incorporate cultural research with thoughtful colour selection to ensure our designs resonate with specific regional needs and gain broad acceptance from end users, including both the operator and the passengers.
Our work spans the globe, with projects delivered in Australia, New Zealand, Turkey, Greece, Macedonia, and China. Notable projects include the NSW New Intercity Fleet (Mariyung), New Macedonia EMU/DMU, China FuxingCR400BF High Speed EMU, and the Beijing Winter Olympic express high-speed train, among others.

First impressions matter, and exterior styling is critical in shaping public perception of any transport solution. IDA combines fresh thinking and innovation to deliver striking exterior styling while maintaining compliance and functionality. While we push the boundaries for innovation, our expertise ensures that design solutions don’t compromise the integrity of manufacturing, structural, and regulatory constraints.

IDA understands the need for passenger transport design to enhance the customer experience. The foundation of all our interior design work is to improve the travelling experience of all passenger groups, whether they be elderly, have a disability, are parents with small children, people on holidays or on their daily commute to work. With each project, we seek to bring greater comfort, amenity, and accessibility to each new design. Increased usage and acceptance by the travelling public is our measure of success.

Our experience ranges from low-cost metro trains through to1^st Class high speed trains, bus interiors as well as low volume production road vehicles.

IDA designs liveries that align with an operator's brand while enhancing the aesthetic appeal of the vehicle. We have created liveries for major city metro buses and metro trains, through to the special livery used on the 2022 Beijing Winter Olympic express high-speed train.

Our expertise extends to creating effective wayfinding and passenger information decals, including final artwork preparation for production.

Our cutting-edge rendering techniques produce photo-realistic visuals that bring designs to life before they go into production. These renderings are perfect for pre-launch materials, media packs, and advertising campaigns, giving impactful images that sell the design vision.

IDA has significant experience in human factors analysis for both passenger and crew spaces, ensuring concepts are compliant with local and international standards and best practices in the early stages of development. IDA’s extensive experience working in the Australian passenger rolling stock industry, which has some of the most stringent accessibility standards in the world, has given us a deep understanding of accessibility that integrates at the core of our projects.

IDA has significant experience in human factors analysis for both passenger and crew spaces, ensuring concepts are compliant with local and international standards and best practices in the early stages of development. IDA’s extensive experience working in the Australian passenger rolling stock industry, which has some of the most stringent accessibility standards in the world, has given us a deep understanding of accessibility that integrates at the core of our projects.